Instagram is undoubtedly a useful tool for promoting just about any business, but its application needs to be properly understood in the context of your business. Here are a few tips for using Instagram to promote your business.
- Don’t overestimate Instagram usefulness
If you are in an extremely specialized niche market, don’t expect to suddenly have thousands of Buy Instagram Followers UK. Rather focus on entering the circles that are relevant to your business. Identify “power Post” in your area, and engage with them. Post at them, mention them, etc. Find trending topics relevant to your area and participate in these discussions.
Eventually you will start to receive a little bit of love back, and then people will start following you. They won’t suddenly become your devoted fans, and buy your stuff. Cultivating a Instagram audience takes a lot of time, and the more specialized your niche, the more time it takes.
- Don’t use it exclusively as a sales mouthpiece
By this I mean avoid the temptation to use your Instagram account to continually broadcast special offers or marketing tidbits. People use Instagram for a variety of reasons, but one of the main things that bring people to Instagram is the desire to be entertained or informed. Post links or snippets of info that is a little relevant, but extremely interesting or funny. This will get people following you, and make sure that they actually read your Post and add you to lists.
- Encourage follower engagement
One of the best sure-fire ways to use Instagram to promote your business is by getting your Buy Instagram Followers UK to do your tweeting for you. By running competitions that require people to repost your Post and links, you can very quickly and easily keep track of who is participating, and also get a message spread virally.
If you have 1,000 Instagram Followers UK(ambitious for a small business) and you Post, you’ve maybe got a few hundred people at best who see your Post. If you can get 50 of them to repost and participate in a discussion, you’re exposing yourself to an extra few thousand people for the cost of a competition prize.
- Ask for follower feedback
If you have sufficient followers, something that can improve your company’s profile is getting their opinion on things. Everyone loves to give an opinion, so run surveys, ask for comments, and run focus groups using Instagram. It’s not the easiest thing in the world, and requires a bit of time and expertise to set up, but people will start talking about it, and this will encourage more followers.
- Keep your Instagram conversations two-way
While Instagram isn’t necessarily the best channel for conversation, it can be used for these purposes. Make sure your Instagram account is always “manned” to respond to queries, and encourage people to send you direct messages. Answer them promptly, and if appropriate Post your responses. If people know they will get a mention if they Post at you, they’ll do it more often.